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What Are the Best Christmas Shop Displays in London?

3 Nov 2017

Christmas is a magical time of the year, especially in the capital. It’s truly an experience that should not be missed! London lights up around this time of the year, hosting numerous festivities in the build up to Christmas. From pantomimes to Hyde Parks’ Winter Wonderland, you can enjoy an abundance of celebrations, from gliding over ice rinks to sipping mulled wine and cider.

It doesn’t have to stop there, the stores in London offer more magic for you to enjoy, turning their Christmas window displays into an art form. If you’re coming to the capital to do your Christmas shopping, or just want to view the stunning displays on offer, we at Smart City Weddings have complied a list of the best Christmas shop displays to look out for.


Located on the famous Oxford Street, favoured for its extensive choice,  Selfridges is one of the most well-known department stores in the capital. This is where you discover one of a kind experiences, with world-class dining and luxury brands on offer, the famous department store is definitely one to visit during your trip.

During the build up to the festive season, Selfridges transforms itself beautifully to fully portray the festive feeling. This year, the iconic department store launched its Christmas shop 147 days before Christmas, becoming one of the first department stores in the world to launch its Christmas shop.

Over the years, the world-famous windows display of Selfridges have been one to watch. Selfridges are not one to hold back when it comes to decorations or displays, and this was proven last year, with each of their 12 windows depicting a different star sign. The glitter and glamour Selfridges brings never disappoints, and their 6,000 metres of LED lights brightens up any Christmas.


Harrods is a luxury department store located on Brompton Road, well known for their truly magical Christmas displays. Crowds gather to capture a glimpse and photograph the amazing displays, and for those visiting London, Harrods is a must to visit, even if just to see the world-renowned displays.

Festive window displays are one of the highlights of Christmas shopping, and Harrods Christmas displays showcase this. Last year, the theme at London’s most iconic department store was ‘A Very British Fairy Tale’. Collaborating with Burberry, Harrods Christmas displays followed two children as they explore a magical snow-covered country house.

Taking place over 29 windows, the children encountered flying cars, woodland friends, and secret passageways throughout their Christmas adventure. It was a huge hit with everyone!

Fortnum and Mason

Located in Piccadilly, Fortnum and Mason are famed for their world-renowned luxury picnic hampers, which become increasingly popular around the Christmas season, they can cost anywhere between £55 to £1000.

Their Christmas displays are a sight to be seen, helping you get into the Christmas spirit. Last year, ‘Together We’re Merrier’ was the message they delivered. A series of nine stories detailed the partnerships of classic arch-enemies, with each story expertly hand-sculpted into 3D versions.

These included; The Wolf and the Sheep, The Butcher and the Turkey, The Bull and the China, and The Boy and the Brussel Sprouts.

fortnum and mason
John Lewis

Another mesmerising window splendour located on Oxford Street, John Lewis are just as famous for their Christmas displays as they are for their Christmas adverts. Every year they wow audiences with their brilliant and creative TV adverts, and this no different when it comes to their window displays!

There have been some sneak peaks regarding the 2017 John Lewis Christmas displays, and this year, they are bringing seven brand new decoration themes, each inspired by traditions of a particular country or region, bringing together everything you could wish for when preparing for Christmas.

Featuring personalised baubles, sacks and wrapping paper, this year will be the first time John Lewis has teamed up with the Magic Candy Factory, offering customers the chance to transform a selfie into delicious fruit jelly.

Harvey Nichols

Knightsbridge homes Harvey Nichols, the luxury department store famous around the world. Last year, Harvey Nichols captured a fairy tale feel with their ‘Into the Woods’ inspired display. Featuring colourful woodland and beautiful fairy lights, with creatures posing in big names such as Alexander McQueen amongst them.

The enchantment of their displays give a true Christmas feel to all those who view them. Their end results certainly capture the excess and sparkle associated with Christmas, and this display is definitely one for the list when in London during the festive season.

London is filled with beautifully decorated stores, enhancing the Christmas spirit and truly portraying the Christmas magic. If you’re doing your Christmas shopping, there are a lot of bags to carry, which can be heavy and stop you experiencing the joy. So, why not hire us to help take the weight off and save you carrying lots around when you need your hands free to collect all your new favourite picks.

If you would like to find out more information about our services, and how we can help you, please don’t hesitate and get in touch with us today by calling 020 7792 1191, or emailing


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